Strategic Planning for Public Relations by Ronald D. Smith

Strategic Planning for Public Relations



Download Strategic Planning for Public Relations




Strategic Planning for Public Relations Ronald D. Smith
Language: English
Page: 403
Format: pdf
ISBN: 0805852395, 9780805852394
Publisher: Routledge

This innovative text offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice. Drawing from his background in practice and teaching, Ron Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Complete with clear explanations, relevant examples, and practical exercises, this text identifies and discusses the various decision points and options in the development of a communication program. Both classic public relations situations and current, timely events are presented in cases and examples throughout.

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